Ads That Actually Deliver ROI

OTT (over-the-top) advertising places video ads inside streaming platforms and connected TV apps such as Hulu, Roku and Samsung TV Plus. It reaches cord-cutters who no longer watch traditional cable, with digital-grade targeting and reporting.

We recommend at least $1,000 per month in media spend so campaigns gather enough data to optimize. The right number varies by industry, geography and goals, and we will tell you honestly if your budget is not yet a fit.

You get real-time dashboards plus a monthly report covering impressions, clicks, conversions, cost per acquisition and return on ad spend. We set up conversion tracking before launch so every dollar is attributable.

Campaigns start producing data in the first week, with meaningful optimization typically landing in weeks two through four as we refine audiences, creative and bidding based on real performance.

Yes. Siren Song Marketing Group produces the copy, graphics and video creative for your campaigns, and we test multiple variations so the budget shifts toward whichever creative performs best.

Yes. We geo-target campaigns down to individual cities and ZIP codes — for example Staunton, Waynesboro or Harrisonburg only — so local businesses are not paying to reach people far outside their service area.